Welcome to another crazy, awesome installment of Adventures in Internet Marketing. Before we get into today’s topic, I want to get a message out for those who are actively affiliate marketing and are inspired to tell their bosses to go somewhere and start earning a living online.

Of course, you know Norb Czufis, of NC Media who has branded and published the Forex Tracer, Forex Funnel, and Other fine products, has opened up a great blog for those who are serious about making some damn good coin in this game. You can check out his forum By Clicking Here. As soon as you join, please introduce yourself, and let us know what your intentions are in succeeding in internet marketing.

I of course post a couple of threads occasionally, and usually I put some good tidbits of info as well!

Now to the meat of the article. The Bum Marketing Strategy.
It’s been known for a while within the internet marketing community, a nom de plume for a no/low cost promotion strategy that most internet marketers will use to generate their first dollars.

Why is it called bum marketing? Well, Marketing Guru Travis Sago had originally came up with the term, because his wife jeanne had stated “The method is free, and that a bum off of the street with minimal education and learning curve could make money.”

Well, the above to a strong degree holds true. You see, This is a great strategy and all, but a few more pointers will make the process a bit more complex, but with these few added points and theories, you can make the most out of your bum marketing strategy….

1. A key to being successful, is looking at the priorities of a successful bum marketing campaign.

My first priority is traffic. If you cannot point and throw traffic in anybody’s direction, then what good are you? You need to focus primarily on how you are going to bring traffic to a product sales page. Are you going to use a link farm, squidoo or other hub lenses, article directories? comment links from more relevant blog sites. There are many different methods for bum marketing traffic generation, the big one being article content that sells with a resource box call to action and link.

The second priority, is quality of content. The better quality and engaging content is, you can make the difference between having a click through, or someone hitting the back button to google. The ideal content, for those who are marketing a product, should point out a problem that such product solves. Make a title stating the problem, because everybody always buys on a problem.

Then make the content with three valid points about the problem, and frame an ideal situation where the problem is resolved with the site visitor framed into the product experience. for example, imagine this mop with the extendable wand, which let’s anybody use the magic mop and watch as the magic mop takes up 45% more liquid than the leading competitor. Make this a 300-400 word article.

Then make a compelling call to action. This should be done in the resource box, and a strong time-constraint call too. For example, Don’t waste your time, mopping up with an old mop, buy the magic mop today!!! This will get great click through ratios, and increase potential sales.

Third, The more the merrier somewhat applies. Most successful internet marketers will spend 8-10 hours a day building campaigns and writing tons of articles, using keywords and relevant content to close sales. The more articles, or points of exposure with relevant, quality content will get you tired for the first few weeks, but the rewards are quite awesome!!!

Think about it as a fisherman, who has one rod and reel, at the shore, and a fisherman with a boat out to deep sea with a net or a bunch of rod and reels. Who do you think will catch more fish? the fisherman with rods and a boat, who can access the offshore areas that have pockets of fish. So the relevance here is working hard, and finding the right places to place articles and hubs, and making the right content will help you succeed, and should be a priority.

Now why is this the third and not the first priority. The realisation of the first two, are important, and are needed to see the importance of priority three.

2. Yes, you need a landing page that converts. Marketing gurus will highly confess, that having a landing page, which has features and benefits, and a driving hard, compelling call to action, will convert way better, than trying to drive traffic directly to a publishers sales page.

Look, .info domains at Godaddy.com go for $2.00, and a properly worded domain for the product that you are promoted will get you further in this game. Try to place the product name with such words as review, scam, test, and I am sure you could come up with words to place along for the perfect landing page domain too.

Look into cheap hosting. At first, you can find a decent multiple account hosting package for $10.00 which includes cpanel and all of the things you need to build a landing page minisite. You wouldn’t go wrong with a reseller or multiple domain account. If you have a bit more money, I would look into a VPS or Virtual Private Server, as these have more benefits and I currently use one for my blogs and such.

You also need to get the landing page designed and uploaded. Some publishers for affiliate products have landing pages made already, and downloadable for affiliate use. All you need to do, is place a compelling spiel, and a few case studies and a call to action to buy. Have all of your articles linked to this, as it will increase google ranking, and SERP scores for keywords pertaining to the niche and product. On the call to action on the bottom of the landing page, put a “buy now, or download now” graphic, and link it will a cloaked affiliate id.

3. Know your niche. Nothing is more embarrassing than having an article promoting a certain niche product, and you making an ass out of yourself, because you do not know what the heck you are talking about. At least checkout a few wikipedia pages on the subject, and check out some authority websites on the niche as well! This will leave you a bit more educated, and more confident of promoting and selling visitors on a product.

4. Persistance and trial and error. Being uber persistant and not giving up because of a bad campaign, is a big plus in this game. There are time when the chips could be down, the product just sucks, the competition is killing you or the niche is not big enough to make money. There will be several times, when you do alot and barely make anything from it. Do not get discouraged: either switch your niche, or product, or just do another plan of attack. Remember, the most persistant will succeed no matter what!

5. Have a plan. Build a plan that you will easily follow and something that will work with your current schedule and lifestyle. At first, put a few hours aside 3-5 days a week. Get comfortable, and taste some minimal success, then add more to your plate. Eventually you will replace your job with this.

Either your fail to plan, or plan to fail. I would rather plan to fail, because if you plan, you will have some type of success from getting sick of failure!!! Keep the chin up and kick some ass!!!

6. Conclusion. Follow these steps, lather, rinse, then repeat. Give it a month, and you will start seeing income generating. Maybe you might see income generate in a week! It depends on how hardcore you are, and what you want out of internet marketing!!!!

See you on the success side of things!!!! AND go the Niche Choppers forum and sign up!!!!!

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Last week, I had discussed the beginning of my travels in Internet Marketing. This week, I will discuss what you are potentially getting yourself into.

Internet Marketing is a great way to make money at home, as I established last week. Of course there is a method to the madness, and although this method comes in many different strains, they all have major thing in common.

TRIAL AND ERROR!!!

Just do not give up when the going gets tough. You want more on motivation, read my Weight Loss Monday blog a couple posts before this.

Now to the fun part. You obviously cannot make money without an action, and the first action, is trying to find out what you want to promote online. Take some time and decided with your personal experience and skills, which would be your niche. It could be something you do as a profession, or a hobby, or anything that you would like to do. I happen to like Forex and Currency Trading, so that is my niche.

Forex believe it or not is a big market on internet marketing, and for the right minds and drives, it can be a pure profitmaker. Believe it or not, there are people out there, who are promoting Forex Products, and have never even touched a forex trading platform, or have started a real account? As long as you have a level of terminology, a core understanding of the niche and the solution the product provides will give you more distance, as compared to spending years in such niche.

So, How do you find products to promote? Believe it or not, this is simpler than you think… There are different companies called CPA (or Cost Per Action Networks.) Clickbank is one of them, so is Commission Junction, Azoogle, and Google(Yes, Google now has one as well!) Each CPA Network specializes in different types of products. Clickbank for example, sells digital products, which are good for the Forex Niche, and Azoogleads, Commission Junction, and Google could sell leads for other products, such as home study courses and lead sales to Forex Brokers.

Joining one of these affiliate networks is the first thing to do. Each one has a different rite of passage to join them, rather it is an application process or an immediate registration to join. Clickbank has an immediate registration, while Most other networks have a vetting process, after which you will get a notification of acceptance or denial. If you want to get right into the action and start very soon, check out Clickbank.com to get things rolling. The only peeve with Clickbank is, that at first you will get paid in check form, until you can fulfill the requirements for direct deposit.

A couple things for me to recommend before you jump in the fire and get the coals working:

1. File an LLC, which is usually under $150 in most states. This will protect you, and give you tax and business benefits as well. Filing for a tax id is also recommended for those who do not wish to use their social security number for filing.

2. Get an ING Electric Orange account. Now instead of waiting for checks and putting up with Paypal fees, CPA Networks can now send you money to bank accounts. The reason why I recommend ING, is because they are easy to use, and works on the internet. You can always transfer money in and out of your ING Electric Orange Account as well. ING DIRECT. Check with ING if they Serve the country where you reside.

3. Build a Schedule for your internet marketing. Put at first, especially if you have a day job, a couple of hours a day aside and make that your “Internet Marketing” Time. When you eventually leave such day job to focus internet marketing on a full time basis, then adjust accordingly.

4. Treat your internet marketing like it is a business! Also do not forget, if you register for an LLC or business, remember the write-offs you get for office equipment, lattes at starbucks, and the office chair you sit on!

5. Constantly educate yourself, as google constantly changes their algorithms for search, new technologies arrive everyday, and there are always new niches and products to explore! And most of all, DO NOT GIVE UP!!!

Next week, we will get into some more things, such as looking for the right products to promote.
Have a good week, and HAVE FUN! MAKE MONEY!!!

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