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No matter how you promote products on the web or in offline formats, you have to realize that content is king, and that it is the words and actions that your content has, is what is going to determine if you are going to have a better chance of converting more eyes to a sale.
For the longest time, Content was only an issue for bringing in the masses and having them read the content to pre-sell them into a certain product or service. Now, the content question has extended another variable, Google.
Now how did Google get into the mess with content? Google and now other search engines have coded and configured their search algorithms to now give higher kudos to sites that have more content. Either in the form of more wordage, more pages, more relevant keywordage to a certain extent, search engines are taking that extra step to filter simple landing pages, that offer only a few bulleted points and a call to action.
Now do not only take into account what the SERPS have in store, but also look into the Search Engines that also sell advertising services, such as Adwords, Yahoo Search Marketing, and other similar services. Using such advertising services used to list clicks on certain keyword terms depending on the highest click bidder. Now that is not much the case anymore, as now not only the bid price for each keyword comes into play, but also the content in your page.
I decided to look into some offers on a certain CPA network and look into some landing pages for “chris brown ringtones” and do content, and keyword research. I have noticed, the top sponsored links on google, not only had a landing page, but also a “web” of content links on the bottom of the page.
I decided to click on some of the links on the bottom of the page, and the links led to something I have never seen on a landing page before: pages of content, not selling the product, but listing pages that were relevant in content, and maybe had a link or two to point back to the main landing page.
Why are the big players doing this? Because simply, content is king. If you want an advantage over the competition, you need to write some articles, not for ezine, or squidoo, but maybe for your own site instead.
Now how can you build content for your site? I will leave that one to you, being the successful internet marketer, you could conjure an idea up and not break a sweat, hopefully!
Have an awesome week! and keep rolling in that cash!
Tom Howell
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