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Welcome to another crazy, awesome installment of Adventures in Internet Marketing. Before we get into today’s topic, I want to get a message out for those who are actively affiliate marketing and are inspired to tell their bosses to go somewhere and start earning a living online.
Of course, you know Norb Czufis, of NC Media who has branded and published the Forex Tracer, Forex Funnel, and Other fine products, has opened up a great blog for those who are serious about making some damn good coin in this game. You can check out his forum By Clicking Here. As soon as you join, please introduce yourself, and let us know what your intentions are in succeeding in internet marketing.
I of course post a couple of threads occasionally, and usually I put some good tidbits of info as well!
Now to the meat of the article. The Bum Marketing Strategy.
It’s been known for a while within the internet marketing community, a nom de plume for a no/low cost promotion strategy that most internet marketers will use to generate their first dollars.
Why is it called bum marketing? Well, Marketing Guru Travis Sago had originally came up with the term, because his wife jeanne had stated “The method is free, and that a bum off of the street with minimal education and learning curve could make money.”
Well, the above to a strong degree holds true. You see, This is a great strategy and all, but a few more pointers will make the process a bit more complex, but with these few added points and theories, you can make the most out of your bum marketing strategy….
1. A key to being successful, is looking at the priorities of a successful bum marketing campaign.
My first priority is traffic. If you cannot point and throw traffic in anybody’s direction, then what good are you? You need to focus primarily on how you are going to bring traffic to a product sales page. Are you going to use a link farm, squidoo or other hub lenses, article directories? comment links from more relevant blog sites. There are many different methods for bum marketing traffic generation, the big one being article content that sells with a resource box call to action and link.
The second priority, is quality of content. The better quality and engaging content is, you can make the difference between having a click through, or someone hitting the back button to google. The ideal content, for those who are marketing a product, should point out a problem that such product solves. Make a title stating the problem, because everybody always buys on a problem.
Then make the content with three valid points about the problem, and frame an ideal situation where the problem is resolved with the site visitor framed into the product experience. for example, imagine this mop with the extendable wand, which let’s anybody use the magic mop and watch as the magic mop takes up 45% more liquid than the leading competitor. Make this a 300-400 word article.
Then make a compelling call to action. This should be done in the resource box, and a strong time-constraint call too. For example, Don’t waste your time, mopping up with an old mop, buy the magic mop today!!! This will get great click through ratios, and increase potential sales.
Third, The more the merrier somewhat applies. Most successful internet marketers will spend 8-10 hours a day building campaigns and writing tons of articles, using keywords and relevant content to close sales. The more articles, or points of exposure with relevant, quality content will get you tired for the first few weeks, but the rewards are quite awesome!!!
Think about it as a fisherman, who has one rod and reel, at the shore, and a fisherman with a boat out to deep sea with a net or a bunch of rod and reels. Who do you think will catch more fish? the fisherman with rods and a boat, who can access the offshore areas that have pockets of fish. So the relevance here is working hard, and finding the right places to place articles and hubs, and making the right content will help you succeed, and should be a priority.
Now why is this the third and not the first priority. The realisation of the first two, are important, and are needed to see the importance of priority three.
2. Yes, you need a landing page that converts. Marketing gurus will highly confess, that having a landing page, which has features and benefits, and a driving hard, compelling call to action, will convert way better, than trying to drive traffic directly to a publishers sales page.
Look, .info domains at Godaddy.com go for $2.00, and a properly worded domain for the product that you are promoted will get you further in this game. Try to place the product name with such words as review, scam, test, and I am sure you could come up with words to place along for the perfect landing page domain too.
Look into cheap hosting. At first, you can find a decent multiple account hosting package for $10.00 which includes cpanel and all of the things you need to build a landing page minisite. You wouldn’t go wrong with a reseller or multiple domain account. If you have a bit more money, I would look into a VPS or Virtual Private Server, as these have more benefits and I currently use one for my blogs and such.
You also need to get the landing page designed and uploaded. Some publishers for affiliate products have landing pages made already, and downloadable for affiliate use. All you need to do, is place a compelling spiel, and a few case studies and a call to action to buy. Have all of your articles linked to this, as it will increase google ranking, and SERP scores for keywords pertaining to the niche and product. On the call to action on the bottom of the landing page, put a “buy now, or download now” graphic, and link it will a cloaked affiliate id.
3. Know your niche. Nothing is more embarrassing than having an article promoting a certain niche product, and you making an ass out of yourself, because you do not know what the heck you are talking about. At least checkout a few wikipedia pages on the subject, and check out some authority websites on the niche as well! This will leave you a bit more educated, and more confident of promoting and selling visitors on a product.
4. Persistance and trial and error. Being uber persistant and not giving up because of a bad campaign, is a big plus in this game. There are time when the chips could be down, the product just sucks, the competition is killing you or the niche is not big enough to make money. There will be several times, when you do alot and barely make anything from it. Do not get discouraged: either switch your niche, or product, or just do another plan of attack. Remember, the most persistant will succeed no matter what!
5. Have a plan. Build a plan that you will easily follow and something that will work with your current schedule and lifestyle. At first, put a few hours aside 3-5 days a week. Get comfortable, and taste some minimal success, then add more to your plate. Eventually you will replace your job with this.
Either your fail to plan, or plan to fail. I would rather plan to fail, because if you plan, you will have some type of success from getting sick of failure!!! Keep the chin up and kick some ass!!!
6. Conclusion. Follow these steps, lather, rinse, then repeat. Give it a month, and you will start seeing income generating. Maybe you might see income generate in a week! It depends on how hardcore you are, and what you want out of internet marketing!!!!
See you on the success side of things!!!! AND go the Niche Choppers forum and sign up!!!!!
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